EuroCHRIE Updates & EuroCHRIE Conference
It may appear that as one conference closes another begins. It seems that no sooner has Orlando that our thoughts turn to the EuroCHRIE Manchester, UK Conference from 15 - 17 October, 2015. The theme of our conference is experience and the experience economy, it is both timely, current and appropriate.
In The Experience Economy, Pine and Gilmore (2011) called for economic sectors to shift from selling services to selling experiences. While services are intangible, experiences are distinguished as being memorable. Global pioneers in the experience economy have sought opportunities to increase their competitive edge and strategic advantage by viewing services as experiences. With this in mind, Experience EuroCHRIE 2015 conference will seek to place into both an industrial and academic context the hospitality, tourism and events industries and the experience economy. To help to achieve this, the conference is themed by experiences these are consumers’ experiences, management of experiences , sustainable experiences, experience technologies and educational experiences.
Keynote speakers include B. Joseph Pine II, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies; Andrea Torrance, Vice President, Operations Support, Americas, FRHI Hotels & Resorts; Professor Kaye Kye-Sun Chon, Dean of School and Chair Professor of Hotel and Tourism Management and Steve Hood, Senior Vice President of Research, STR.
The papers, the speakers and the themes look set to make this a great conference in a great venue.
Aside from our own conference, time out was taken in Orlando to discuss a joint conference with APacCHRIE. The discussions were fruitful and the stage is set to host a joint conference that will enhance the reputation and global stature of ICHRIE. We will give more details in the near future.