Session I, Morning – Big Data
Data, too much or not enough? People are now commonly using the term “analytics tsunami” to describe our current situation. Two industry experts: Kelly McGuire, SVP Revenue Management, MGM Resorts Intl and Jess Petit, VP Global Business Analytics, Hilton, will share their wealth of experience when it comes to big data.
Moderator & Panelists
Steve Hood, Senior Vice President of Research – STR, will moderate a discussion with Kelly McGuire, PhD, Senior Vice President, Revenue Management, MGM Resorts International and Jess Pettit, Vice President, Global Business Analytics, Hilton.
Jess Petitt is the vice president of global business analytics at Hilton Worldwide, where he leads a department responsible for analyzing the macroeconomic, industry, competitive, and development environments, provides cross-functional analysis for the executive team, and partners with IT to implement Hilton’s enterprise business intelligence strategy. Prior to joining Hilton, Petitt served as corporate director of marketing and sales at HEI Hotels & Resorts, holding myriad responsibilities including sales selection, training and development, and revenue analysis, and started the company’s digital marketing function.
Dr. Kelly McGuire is the Senior Vice President, Revenue Management at MGM Resorts International. She is also the author of two books on analytics in hospitality, “Hotel Pricing in a Social World” and “The Analytic Hospitality Executive”.
Session II, Afternoon – Big Data
An interactive presentation about the intersection where hospitality and social media collide. Join the session to discover how this ever-expanding technology has shifted the marketer’s mindset. Learn how hoteliers on-property and at the brand-level engage with social media for sales efforts, long-term ad campaigns, and in real-time. Hear about how social media has impacted the guest experience, the reservations process, and even crisis management.
Max Lang-Senior Manager, Global M Live Marketing Creative
Max imagines, develops, and produces digital and social brand marketing and eCommerce projects of all sorts, often in real-time. He contributes strategy, direction, copy, art, and technical insight as he leads creative, production, and operational work Marriott Global Marketing’s real-time brand command center, M Live.
Nathan Press – Marketing Project Director @ White Lodging
Nathan leads special key marketing and brand initiatives for White Lodging. Reporting directly to the Chief Revenue Officer, Press is a subject matter expert in digital commerce and consumer insights and leads executive projects from the re-launch of the White Lodging brand and website to the development of new hotel and restaurant brands to the marketing of the multi-million dollar re-inventions of existing hotels. Whether budgeting, planning or executing, he provides strategic direction throughout the project lifecycle to manage these complex concurrent projects to completion.