Aquis Great Barrier Reef Resort

by Femke Vrenegoor, Sarah Seidel and Elena Cavagnaro

Aquis Great Barrier Reef Resort is the largest single tourism development ever proposed for Cairns, Queensland, Australia. Due to the magnitude of this proposed project, there are socio-economic and environmental impacts to consider, like high unemployment rates in Cairns and the proximity to the Daintree Rainforest and the Great Barrier Reef. Aquis has published an Environmental Impact Statement to cover the intent of its project and the expected impacts on society and the environment, as well as proposed mitigations to them. This case requires students to do a stakeholder analysis, from the specific viewpoint of one of its stakeholders.

Key words: Aquis Great Barrier Reef Resort, socio-economic impacts, environmental impacts, stakeholder analysis

Competing with the Sharing Economy: A case of hotels getting social

by Simon Hudson and Jing Li

This case illustrates how hotels can compete with the sharing economy. It begins with the problems of Chelsea, a new hotel manager, who is concerned about her occupancy and room rates -Airbnb is taking market share from her. So she sets out to gather more information in order to find a solution. She first looks at the sharing economy and exactly what customers like about it; and then seeks to find out what other hotels around the world are doing to compete with this new phenomenon. The final part of the case returns to Chelsea and her options for moving forward.

Key Words: sharing economy; hotels; competition; Airbnb

Trouble in Hotel Paradise Housekeeping Department: A case study

by June E. Clarke, Omar Robinson and Cynthia Mayo

The case discusses the challenges that the housekeeping department (HK) at Hotel Paradise was facing, as well as the interpersonal relationships among the team members. Bradley Spencer was hired to increase productivity, decrease costs and establish the four-star rating of the property. Bradley accepted the position with preconceived decisions and solutions, however, initially, Bradley returned low morale and no change in productivity. Attendance at a Ritz-Carlton workshop with two of the controversial HK supervisors helped Bradley rethink and re-assess to involve the participation of all stakeholders. Implementation of the new processes and a change in the focus of the leaders provided the tools to make a difference in Hotel Paradise.

Key words: Guests satisfaction; Team member; Housekeeping; Leadership, Occupancy, Management and Leadership Theories.

Get the Door. It's Drone: The future of flying food deliveries

by Mahmood A. Khan, Xiaotian Liu, Mahmoud Ahmed and Maryam Khan

Drones are already being used in a variety of fields including military, research, science, sports and so on. Ever thought of receiving ordered food falling from the sky? Sound strange? Large corporations like Amazon, Chipotle, Coca Cola, and Domino’s Pizza already conducted trial runs to study the delivery of food and/or beverages using drones. Efficiency, convenience, and profits are the primary motives. However, there are serious restrictions and hurdles that need careful consideration in selecting drone deliveries. This case study presents the dilemma of using a technological marvel, while considering the pros and cons of using drones for food deliveries.

Key Words: Drones, Food delivery, Foodservice, Domino’s, Chipotle, Fast foods

Archaelogical Resources and Sustainability: A case study of tourism in the ancient ruins of Thebes

by Kiara N. Cobb and Cynthia S. Deale

This case study describes the intersection of tourism and archeology, using the ancient ruins of Thebes, Egypt as an example. Archaeological resources are part of the tourism sector due to tourists’ interests in exploring culture and history. However, as tourists explore archaeological resources, specifically sites and ruins, the sites can be adversely affected. Therefore, this case focuses on how increasing tourism impacts the archaeological ruins of Thebes and suggests that attention needs to be paid to strategies that focus on sustaining these unique archaeological resources, as well as the communities where they are located.

Key words: archaeology, sustainable tourism, tourists, Egypt, Thebes






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