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CEO's Message

Hybrid Hospitality

You can’t turn on the television in the United States without seeing commercials for the latest breed of automobile generically classified as a hybrid.  This automobile is part of the environmental wave to “go green” combining traditional gasoline powered automobiles with the capability to utilize rechargeable battery power.  Unlike many other countries across the globe, cities in the U.S. have not battled the rising price of gasoline and the growing concern for the environment by seeking solutions involving smaller, more energy efficient gasoline powered vehicles and scooters.
 
This trend toward hybrid solutions can also be seen in the hospitality industry today and although there have been similar efforts in the past, I think we will more than likely see increasing ways in which traditional hospitality is provided.  More and more companies are beginning to seek alternative ways to formally “marry” their products and services to hospitality and travel-related companies.
 
As with any idea, once you begin to focus on it, you “suddenly” see it all around.  Just recently I have seen hospitals, nursing care facilities and funeral homes that have incorporated hospitality-related products and services in the delivery of their own industry products and services—companies who have an extensive business relationship and agreements with local hotels, catering companies and restaurants to make sure the full needs of the customer are met. Commercials on television now highlight the age-old dinner and a movie concept touting the “married” services of a quick-service restaurant and the local cable television company’s on-demand movies.  If you look around, I’m sure you’ll see examples in your surroundings.
 
Other companies and industries are also beginning to incorporate the concept of hospitality in their own business plans. Corporate boards and presidents are looking to the future and seeing how important a role that hospitality is thought to play in the delivery of their services and products. 
 
Companies who incorporate this hybrid for hospitality into their business plans will more than likely change the very definition of hospitality beyond the “cordial and generous reception of or disposition toward guests” into a whole new perception of what it means to live and work in the hospitality industry.  It could and should also open up a new plethora of career opportunities for our students. 
 
Fifty years ago, no one imagined our car-buying choices would today include hybrid automobiles; no one imagined that someone holding the title of hospitality manager could be someone working in a bank.  Isn’t progress great?
 

Email Kathy

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