> Asia Pacific CHRIE Federation

Asia Pacific CHRIE Federation


Sam Kim
The Hong Kong Polytechnic University

A Message from APacCHRIE's President, Sam Kim

Sam Kim, President, APacCHRIE Federation

I am pleased to serve as President of APacCHRIE for the following one-year term (2021-2022). APacCHRIE was established in 2002 as a spin-off from ICHRIE. It has currently matured to become one of the six Federations under the ICHRIE umbrella, to represent academia, industry and education in hospitality and tourism in the Asia Pacific region. The stunning development is thanks to all members’ unwavering support for and steadfast commitment to APacCHRIE and ICHRIE.

In 2021, we are confronting a dismal reality burgeoned by the outbreak of the COVID-19 pandemic which has so far caused more than 4 million deaths worldwide and annihilated industrial ecosystems in the hospitality and tourism field. Stringent social distancing measures between regions and countries paralyzed the airline industry and tourism economies. New trends such as more dependence on digitalization, technology, AI, machine, big data, have changed the conventional paradigm. Therefore, a business which is more ready to accommodate this game change has more opportunities than others. We believe that there is light at the end of the tunnel. Therefore, our academic associations have to try to seek solutions to help industry, educators, and students. Let’s work together to cope with these imminent roles to reboot our industry and education!

I would like to share important agendas to implement during my term.

  • First, we have to successfully organize APacCHRIE 2022 which will be hosted by Sunway University in Malaysia.
  • Second, we should facilitate the role of bridge between our Federation and other stakeholders such as academicians, educators, students, industrial practitioners, and those who work for public sector entities.
  • Third, we will host 10 or more webinars relevant to research, teaching and industry. It helps to disseminate knowledge to a wide audience free of charge.
  • Fourth, we will establish more ESD chapters because currently, we have two chapters in APacCHRIE.
  • Fifth, our federation will cohesively liaise with ICHRIE and other federations to seek common goals.
  • Lastly, it is my priority to seamlessly communicate with APacCHRIE members and listen to their requests. Your constructive suggestions and ongoing encouragement will help our Federation to step up.

We will do our utmost to make our academia, industry, education and society better. I wish you good luck, good health, and safety. All the Best!


Federation Overview
Meet the APacCHRIE Board



February 2021

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