STR Certification in Hotel Industry Analytics (CHIA) Training Session and Train the Trainer Workshop

Conducted by the STR SHARE Center Prior to the 2018 ICHRIE Conference
Tuesday and Wednesday, July 24th and 25th, in Palm Springs, California

You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop.  The session will be held on July 24th (full day) and half day July 25th, 2018.  The location is pending.

The Certification in Hotel Industry Analytics (CHIA)
The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate/graduate students, professors, and industry professionals through a joint effort between STR, AHLEI and ICHRIE.  Nearly 10,000 CHIA certifications have been granted since the certification was launched in 2011.  The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and a growing number of hotel industry professionals are obtaining the designation.  This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results.  They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis.  Certification also confirms a comprehensive understanding of benchmarking and performance reports.   After attending the workshop, participants will have the opportunity to take the certification exam.  More details will be provided.  Upon passing the exam, recipients receive a certificate and can use the CHIA designation on their business cards and resumes/CVs.

The CHIA Workshop
During the session we will review the CHIA content, which includes:
•    Hotel Industry Analytical Foundations
•    Hotel Math Fundamentals, the metrics used by the Hotel Industry
•    Property Level Benchmarking
•    Hotel Industry Performance Reports
All training material and the workshop agenda will be sent to attendees in advance of the session.  The session also prepares instructors to be able to present the CHIA training to their students at their own schools. A more detailed content outline is available upon request.

Workshop cost and registration information
Professors/Instructors – The workshop and certification is free to faculty of STR SHARE Center member schools.  If your school is not a member of the STR SHARE Center, there is a brief enrollment form to complete for a complimentary trial membership. Register by emailing

Students – The workshop is $75, which includes the certification. Register by emailing

Industry professionals – The workshop is $595, which includes the certification fee (the discounted cost for AHLA members is $545). Register by emailing

Session Location and Additional Details
The first day session will be on Tuesday July 24, 2018.  The room will open at 8:30 am.  The workshop will begin at 9:00 am and end at 4:00 pm.  On Wednesday July 25, the classroom will open at 8:30am, training will start at 9:00 and end at 12:00pm.  There will be coffee/drink breaks and a break for lunch at around 12:00.  Breakfast will not be provided.  Dress code is business casual. Training materials will be made available to participants prior to the session.  It will be optimal for participants to review the training material prior to the session if at all possible.  Please bring the training materials with you to the workshop on a laptop, or you can bring them in hardcopy format. There are a lot of slides so if you create hardcopies of the PowerPoints, you might want to print multiple slides per page and use both sides of the page.  Training will be presented in English.  Once you have completed the training you will have the opportunity to take the CHIA exam online at your earliest convenience.  It is a 50 question multiple choice test with a 90 minute time limit. Upon successful completion (70% or greater), you will receive your CHIA certificate.

We would be delighted to have you join us for an educational and enjoyable experience.  Space is limited, so if you think you might be interested we encourage you to reserve your seat soon.  Please email with any questions.


image widget
image widget
image widget
image widget

image widget