YOUR LOCATION

Certification in Hotel Industry Analytics

Launched in 2011, over 7,000 professors, students and industry professional have received the Certification in Hotel Industry Analytics (CHIA).  Leading hotel companies are starting to ask for CHIA-certified students.  We have collected many testimonials from graduates regarding the value of the CHIA during their interviews and when they start their hospitality careers.  The CHIA is offered globally through a joint effort between ICHRIE (International Council on Hotel, Restaurant, and Institutional Education), AHLEI (American Hotel & Lodging Educational Institute), and the STR SHARE Center.

 The CHIA is the leading certification for undergraduate and graduate students, as well as professors, in Hospitality and Tourism programs. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports that are used by industry professionals. Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities. Qualifying students receive a certificate of accomplishment and can use the CHIA designation on their resume/CV and business cards.

Content

The certification is based upon four core content areas:
•    Hotel Industry Analytical Foundations
•    Hotel Math Fundamentals – the metrics used by the Hotel Industry
•    Property Level Benchmarking with STAR Reports
•    Hotel Industry Performance Reports (Trends, P&L, Pipeline and Destination Reports)

A detailed outline of the training and a sample exam are available. CHIA training includes case scenarios, hints, sample reports, industry “tricks of the trade,” analysis examples, quizzes, discussion questions, and application exercises where participants gain hands-on experience working with hotel data. Universities are provided with a comprehensive training program, sample data and supporting materials to make it easy to present the training to their own students. Schools are presenting the CHIA training to students in labs and optional workshops as well as courses in lodging operations, revenue management, finance and capstone classes.  There is an abbreviated version of the CHIA certification called the Hotel Industry Foundations and Introduction to Analytics (HIFIA) specifically geared for two-year schools, technical programs and emerging nations.

The cost of the CHIA certification is $75 USD for students and free for professors/instructors.  Free train-the-trainer sessions are offered globally on a regular basis to help prepare Instructors.  For more information, contact Sharecenter@str.com or +1 (615) 824-8664.

 

image widget
image widget
image widget
image widget
image widget