LEVELUP! COMPETITION - Q4
It's back... this time, we are holding the Level Up! Competition in the Q4 of 2025!
LEVEL UP! is an ICHRIE and Russell Partnership Technology Revenue Management Competition and is an amazing opportunity for students to showcase their skills in a realistic hotel management simulation. Powered by Russell Partnership Technology’s industry-leading Revenue Management Simulation, this competition allows students from member institutions to step into the shoes of a Revenue Manager in a virtual 500-room hotel.
The Revenue Management Competition offers a unique platform for students to apply theoretical knowledge in a practical setting. As a participant, students will make critical decisions that impact the hotel’s financial performance, ranging from setting the right room rates to choosing the most effective Online Travel Agent (OTA) channels to allocating the marketing budget wisely. The end goals are to maximize profit, achieve the highest occupancy, optimize the Average Daily Rate (ADR), and build the best Revenue Per Available Room (RevPAR).
REGISTER HERE - OPEN BEGINNING 15 OCT 25
This competition is open to all students of ICHRIE member schools. Not only will students gain invaluable experience, but there are also amazing prizes for the top performers!
- 3rd Place – A free registration to the Hospitality Business Acumen (HBA) Certificate program offered by Russell Partnership Technology.
- 2nd Place – A free registration to the Hospitality Business Acumen (HBA) Certificate program offered by Russell Partnership Technology.
- 1st Place – A USD 500 cash equivalent prize AND a free registration to the Hospitality Business Acumen (HBA) Certificate program offered by Russell Partnership Technology.
We look forward to your participation starting when the competition registration opens.
Heidi Anaya and Peter Russell
Russell Partnership Technology















