Journal of Hospitality & Tourism Cases (JHTC)

The Journal of Hospitality & Tourism Cases (JHTC) is an international refereed electronic journal (e-journal) published by ICHRIE. The mission of JHTC is to distribute quality case studies to academics and professionals interested in using the case study method as a teaching, research and/or management tool. 

Aims & Scope

Case studies provide innovative ideas, business (best or failure) practices, professional dilemmas, and lessons learned from the tourism and hospitality reality. Hence, JHTC is an invaluable source of knowledge providing understanding and lessons learned to tourism and hospitality academics, researchers, advanced students, and professionals alike. 

Overall, the Journal of Hospitality & Tourism Cases (JHTC) is the first peer-reviewed journal in tourism and hospitality that aims to act as:

  • a clearinghouse providing educators with valuable case studies to enrich their educational and instruction methods;
  • an internationally recognized publication outlet offering researchers the opportunity to publish their research work;
  • a new added-value service of ICHRIE to its members;
  • an additional important contribution of ICHRIE to tourism & hospitality education and research.

The Journal of Hospitality & Tourism Cases is published annually since 2011. Each annual volume of the journal features up to 4 issues, including case studies and their teaching notes that represent a wide variety of business topics/problems, disciplinary areas and various types of organizations from the travel, tourism, and hospitality sectors.




Topics of case studies

The case studies may focus on any topic and subject area (e.g. operations, information technology, marketing, sustainability etc.) related to the tourism & hospitality education and industry. Case studies published in JHTC may deal with a wide variety of tourism and hospitality organizations such as businesses, government organizations, destination organisations, educational institutions, non-profit organizations.

  • Case studies may be compiled from field research, published sources and/or generalized experience. Case studies drawing from field research should also obtain and submit a publication permission from an appropriate representative of the organisation referenced in the case study. Please read more information about the publication permission form in the section discussing the submission guidelines of JHTC.
  • Case studies may be designed to illustrate a specific point, business problem, research idea or to facilitate student mastery of concepts. Case studies published in JHTC may report not only successful practices, but also failures and mismanagement practices. Consequently, it is not required that all aspects of each case study are novel, but the case studies should clearly identify their impact in teaching and/or research and should lead the reader to a point at which some decision, series of strategies or research streams must be developed. In this vein, it is also suggested that case studies use writing styles and approaches that can make them useful and appropriate as a teaching or research tool. For example, case studies may also be presented in narrative style or in dialogue, should the latter can attract and hold the students’ or readers’ attention.
  • All case studies must be accompanied by a Teaching Note, which is also peer reviewed.


2022 Journal of Hospitality & Tourism Cases Award Winners

2022 JHTC Reviewer of the Year Yao-Chin Wang, University of Florida
2022 Johnson & Wales Case Study Competition Winning Cases

First Place: 
Ken Tsai and Sophia Steinmeyer
Mind or Medal: Elite Athletes Mental Health Management in Sports Event

Second Place:
Zhanjing Zeng, Caiyun Shen, Hong Wang, and Ingrid Lin
Luckin Coffee in China: An innovative coffee brand dominating the Chinese market amid the Covid-19 pandemic
Third Place:
Nasim Binesh, Amanda Belarmino and Stowe Shoemaker
Revenue Management and the Runnin’ Rebels: A case study of willingness to pay for college sports by 

2022 Johnson & Wales Honorable Mention Case Studies

Cynthia Deale and Seung Hyun Lee
The Case of Hazel Hollow Lodge: Focusing on Employee Recruitment, Benefits, Retention, Development & Training

Emily Reaves and Donald Schoffstall
Examining the Beachside Oasis: A Competitive Analysis and Market Share Case Study

Eric Olson and Jeff Olson
Creating a Hospitable LGBTQ+ Health Care Clinic



H.G. Parsa
University of Denver
[email protected]

Henri Kuokkanen
Institut Paul Bocuse, Ecully, France
[email protected]
  Eric Olson
Metropolitan State University of Denver
[email protected]


 Click here to view the journal, case studies and teaching notes.

2023 CHRIE FutureFund™ Case Study Competition & Publication Series PDF


Guidelines for Submission of JHTC articles.




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