Journal of Hospitality & Tourism Cases (JHTC)

Aims & Scope
The Journal of Hospitality & Tourism Cases (JHTC) is an international refereed electronic journal (e-journal) published by ICHRIE. The mission of JHTC is to distribute quality case studies to academics and professionals interested in using the case study method as a teaching, research and/or management tool. 

Case studies provide innovative ideas, business (best or failure) practices, professional dilemmas, and lessons learned from the tourism and hospitality reality. Hence, JHTC is an invaluable source of knowledge providing understanding and lessons learned to tourism and hospitality academics, researchers, advanced students, and professionals alike. 

Overall, the Journal of Hospitality & Tourism Cases (JHTC) is the first peer-reviewed journal in tourism and hospitality that aims to act as:

  • a clearinghouse providing educators with valuable case studies to enrich their educational and instruction methods;
  • an internationally recognized publication outlet offering researchers the opportunity to publish their research work;
  • a new added-value service of ICHRIE to its members;
  • an additional important contribution of ICHRIE to tourism & hospitality education and research.

The Journal of Hospitality & Tourism Cases is published annually since 2011. Each annual volume of the journal features up to 4 issues, including case studies and their teaching notes that represent a wide variety of business topics/problems, disciplinary areas and various types of organizations from the travel, tourism, and hospitality sectors.

Topics of case studies

The case studies may focus on any topic and subject area (e.g. operations, information technology, marketing, sustainability etc.) related to the tourism & hospitality education and industry. Case studies published in JHTC may deal with a wide variety of tourism and hospitality organizations such as businesses, government organizations, destination organisations, educational institutions, non-profit organizations.

  • Case studies may be compiled from field research, published sources and/or generalized experience. Case studies drawing from field research should also obtain and submit a publication permission from an appropriate representative of the organisation referenced in the case study. Please read more information about the publication permission form in the section discussing the submission guidelines of JHTC.
  • Case studies may be designed to illustrate a specific point, business problem, research idea or to facilitate student mastery of concepts. Case studies published in JHTC may report not only successful practices, but also failures and mismanagement practices. Consequently, it is not required that all aspects of each case study are novel, but the case studies should clearly identify their impact in teaching and/or research and should lead the reader to a point at which some decision, series of strategies or research streams must be developed. In this vein, it is also suggested that case studies use writing styles and approaches that can make them useful and appropriate as a teaching or research tool. For example, case studies may also be presented in narrative style or in dialogue, should the latter can attract and hold the students’ or readers’ attention.
  • All case studies must be accompanied by a Teaching Note, which is also peer reviewed.
2021 Journal of Hospitality & Tourism Cases Award Winners
2021 Case Study Competition

First Place:

"Corporate Social Responsibility and COVID-19: Doing Good and Doing Well" by Soyeon Jung, Northern Arizona University, USA

Second Place:

"Picture is Worth a Thousand Shares: The Case of Destination Canada's Social Media Visual Storytelling Campaign" by Michael Lever and Statia Elliot, University of Guelph

Third Place:

"How DMO's Respond to the COVID-19 Pandemic: The Case of Los Angeles" by Xi Leung, University of North Texas; Huiying Zhang, University of Nevada at Las Vegas; and Billy Bai, University of Nevada at Las Vegas, USA

2021 Best Reviewers of the Year (JHTC) Dr. Li-Chun Lin, Montclair State University



Po-Ju Chen
North Carolina Central University [email protected]
Li-Chun Lin
Montclair State University
[email protected]

Eve Ren
Macao Institute for Tourism Studies
[email protected]


Click here to view the journal, case studies and teaching notes.


Guidelines for Submission of JHTC articles.




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