JHTC, Teaching and Case Notes, Volume 8, Issue 2

Table of Contents, Abstracts    

Craven County: In pursuit of Sustainable Tourism
(Ohlensehlen, Deale, Viren, Edgell)

This case focuses on the issue of how Craven County, North Carolina, a destination that has rich water and historical resources can plan, promote, and support sustainable tourism to attract tourists. Sustainable tourism initiatives seek to identify existing cultural and environmental assets for a destination and develop plans to effectively manage growth in the future. Information is presented regarding the perceptions held by tourism and hospitality stakeholders, concentrating on the issue of identifying strategic recommendations for Craven County destination managers to ensure that tourism products are developed in an economically, environmentally, and socially-conscious manner.

Case Study
Teaching Note
 

Norovirus on Cruise Ships: Should Americans be worried? 
(Liu-Lastres, Ogbeide)

Norovirus, known as “cruise ship virus,” has become one of the most significant public health challenges for the cruise industry over the past decade. It is imperative for cruise lines and other sectors within the hospitality industry to learn how to manage health-related issues such as norovirus outbreaks. This case study provides an overview of how the cruise industry has responded to norovirus outbreaks over the years. The goal of this case study is to encourage critical thinking about risk and crisis management within the cruise industry and inspire future cruise ships’ leaders in developing risk and crisis management skills.

Case Study
Teaching Note

Engaged Employees Make for Better Business
(Lysaght, O'Halloran)

An experienced food service professional stated, “for the past 30 years in food service, I always said that if you ‘have passion,’ you will succeed in our industry”. Recently, that professional has changed that phrase to “are you engaged?” Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day. They are committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being. This case will focus on employee engagement and how a business/ company etc. could develop employee engagement programs in the workplace. 

Case Study
Teaching Note
 

Crisis Management During Hurricanes in the Caribbean
(Mistry, Kizildag)

This case study discusses the comprehensive disaster revival plan of some of the largest tourism destinations in the Caribbean after major destruction from Hurricanes Mari and Irma. It explores the various recovery strategies that must be adopted by the islands of St. Martin and Puerto Rico to combat the tourism crisis and severe decline in tourism activities that occurred due to the aftermath of these major hurricanes. A holistic disaster framework has been provided including short- and long-term reestablishment strategies for the tourism industry in these islands. Furthermore, this case study provides recommendations for next steps of crises recovery for these islands. 

Case Study
Teaching Note

The Briargate Resort: An internship balancing act
(Blum, Kelbel)

The Briargate Resort is a five-star, five-diamond resort with three championship golf courses.  During the spring, the area received record amounts of rain that washed away most of one of these courses.  Dave Hill is the Head Golf Professional at The Briargate Resort and is faced with the unenviable task of dealing with this crisis.  One of his first concerns is what to do with the 45 interns he hired since he only needs enough to work at two golf courses.  He must also assure that the resort’s high service standards are upheld, while simultaneously balancing his budget for the season. 

Case Study
Teaching Note
 

The Case of the Tower Cafe: Identifying the right technology for a small independent restaurant 
(Gregory, Dolasinski)

The growth of technology applications for restaurants has grown exponentially in the past decade. Identifying what a restaurant needs to adopt in order to positively impact the guest, the employee and the bottom line is becoming increasingly more confusing and difficult. This case explores some of the key technological applications for restaurants and their uses. Upon completion of the case study, students will be able identify a broad range of restaurant technologies and understand the relationship between technology and business performance. They will also learn how restaurant managers/owners make decisions regarding technology applications in their operations.

Case Study
Teaching Note

The Importance of Event Stakeholders: A case study of the Route 91 Harvest Festival shooting
(Hamm, Su)

Event planners are responsible for the safety of guests, staff, performers, and event assets. But what steps can an event planner take to prevent or mitigate violence? This case study focuses on the violent and highly publicized shooting tragedy at the Route 91 Harvest Festival in Las Vegas in 2017 to help students understand the importance of involving event stakeholders in the planning process. Students will explore the idea of stakeholders as resources by identifying primary and secondary event stakeholders, recognizing the expertise they provide, and recommending improvements to the event by involving these stakeholders in the event planning process.

Case Study
Teaching Note
   
 

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